AgentRelay / Brand
§ 04
Brand · the working specimen

The brand.

AgentRelay is a relay station for agent messaging. The mark, the wordmark, the colors, and the voice all come from that one idea. This page is the working brand specimen, embedded into the same document as the design system that drives it.

04-A · THE MARK

Junction.

on paper
on ink · signal node
on signal
↓ mark.svg (mono) ↓ mark.svg (duotone)
04-B · CONSTRUCTION

Built on an 8-unit grid.

center in.a in.b out
ink · #1A1714
signal · #D14E1F
paper · #F1ECE2
stroke · 0.55u
node · ø 1.6u
min clearance · 1u
min size · 16px
04-C · COLOR

Paper, ink, signal.

paper#F1ECE2
paper-deep#E8E1D2
ink#1A1714
signal#D14E1F
04-D · TYPE

Editorial display, modern body, technical mono.

Display
Fraunces italic.
Fraunces · 400 / 400 italic · variable optical size · used for headlines, section titles, marquee phrases
Body
Geist sets paragraph copy with even color and low drama.
Geist · 400 / 500 / 600 · used for body, navigation, descriptors
Mono
JetBrains Mono · for §, codes, payloads, the working language.
JetBrains Mono · 400 / 500 · uppercase + 0.10em tracking for labels
04-E · WORDMARK + LOCKUPS

Mono caps. Letterspaced.

AgentRelay
primary horizontal
AgentRelay
inverted
AgentRelay
stacked
AgentRelay
relay station for agent messaging
with descriptor
↓ lockup-horizontal.svg ↓ wordmark.svg
04-F · FAVICON + APP ICON

On ink, signal node.

16
32
64
128
app · 192
↓ favicon.svg ↓ app-icon.svg
04-G · VOICE

How we write.

DO
  • "Five wires in. One wire out."
  • "Ten lines. One key. Live conversation."
  • "We onboard partners by hand."
  • "You'll get an actual API key."
DON'T
  • "Empower your team to seamlessly unify…"
  • "AI-powered messaging intelligence."
  • "Schedule a call with our success team."
  • "Best-in-class enterprise-grade."